As the world's biggest selling magazine for the international small ship market, Work Boat World is the clear market leader in every respect. Published for more than twenty-five years, Work Boat World carefully covers the whole world.

Work Boat World unashamedly aims at a readership of vessel owners and operators. It quite specifically does not aim to attract its audience from academics, bureaucrats, dreamers or leisure boat owners. It is the trade and business magazine for the owners of the world fleet of working small ships and boats.

Work Boat World is worldly. It is decidedly not Eurocentric. Its editorial coverage is global. It aims to inform its readers wherever they may be, about what is happening in their industry everywhere in the world.

Maintaining close contact with shipbuilders, designers, owners and operators, suppliers of vessel equipment and suppliers of services on a worldwide basis, the editors and journalists of Work Boat World seek always to be informative. They constantly put themselves in the shoes of readers so as to produce editorial material that interests, educates, informs and entertains.

Readership, whilst targeted at work vessel owners and operators, also includes many other industry decision makers. These include designers, shipbuilders and all the imaginable suppliers of goods and services to the industry. Work Boat World's unmatched coverage of technical and operational developments ensures that all readers can quickly keep abreast of the latest news and ideas about their industry.

The overall international work boat industry has undergone enormous change over the life of Work Boat World. Construction materials, engines and propulsion systems, shapes, sizes, speeds and environmental effects have all changed dramatically and largely for the better.

Work Boat World provides its readers with information and ideas as to how to improve the efficiency and profitability of their business operations through the adoption of new technology and equipment, improved management and operational techniques and systems, and by simply providing them with the information required to make the right business decisions.

As its circulation is aimed primarily at the owners and operators of small ships, Work Boat World is highly focused on those who really make the important buying decisions. As a result it also provides a brilliant medium for advertising and promoting those goods and services which are essential to the economical and safe operation of the industry. The same applies to the equally important capital items.

Regular readers of Work Boat World control annual budgets of many billions of dollars. The magazine is thus the perfect means by which to market this very influential and big spending group. The exceptionally high proportion of regular repeat advertisers provides very eloquent proof of the effectiveness of such marketing efforts.

Similarily , the magazine reports and comments on the decisions made by those industry leaders and the effects of those decisions. Thus, receiving and reading a copy of Work Boat World each month through an annual subscription will ensure a thorough knowledge and understanding of the developments that are occurring throughout the international small ship industry.