DFDS invests in digital transformation

Danish shipping company DFDS has set aside DKK100 million (US$16.5 million) to develop digital capabilities to improve operations and customer experience.

Following the implementation of new online booking systems for shipping, passenger and logistics, DFDS has launched apps for passengers, drivers and freight customers. 

The digital ambition is to effect a long-term transformation of the company, driven by smart data, automation, modularisation and connectivity, paving the way towards autonomous transport.

 “These are just the first steps in our digital development that will make it easier for customers to work with us on any device, round the clock. It will also increase the flexibility and efficiency of our operations in all areas,” said DFDS Chief Executive Officer Niels Smedegaard.

Digital Officer Sophie-Kim Chapman said DFDS was working with numerous partners on testing emerging technologies for ship and terminals management, operations, maintenance and navigation.