TUI starts operating new river cruise brand

Photo: TUI Group

UK-based TUI Group has begun operating a new business unit specialising in river cruises.

The launch of the TUI River Cruises brand coincided with the maiden voyage of TUI Maya, the newest addition to the company’s fleet. The vessel’s inaugural sailing on the Rhine had the German town of Boppard as its final destination and included a stop at Rudesheim and a passage through the Rhine Gorge.

Future sailings will also include Moselle itineraries.

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