Four million for Australian fishing industry national marketing effort

Deputy Prime Minister Michael McCormack, Agriculture Minister David Littleproud and Assistant Minister for Forestry and Fisheries Jonno Duniam have announced $4 million in funding for Australia’s first national marketing campaign to promote Australian seafood.

Deputy Prime Minister and Minister for Infrastructure, Transport and Regional Development Michael McCormack said the campaign would use “strategic, high-impact messaging” to promote Australian seafood.

“Australian seafood is the best in the world and as we map out the economy recovery post-pandemic, we are doing everything possible to help our fisheries industry,” the Deputy Prime Minister said.

Minister Littleproud said the campaign would support the seafood industry and regional communities in recovering from the impacts of the coronavirus.

“The Australian seafood sector has been severely impacted by the Covid-19 outbreak, as more than half its total value traditionally flows from exports,” Minister Littleproud said.

“Combined with the closure of food service industry at home, total demand for our seafood has dropped by up to 80 per cent for some species, with prices falling by up to two thirds, impacting on the profitability of our fishers.”

Assistant Minister Duniam said the campaign would support all sectors in the seafood industry, from fishers and processors right through to those in food services.

The funding will deliver a national campaign led by Seafood Industry Australia.

The campaign will reach Australians through every medium, from TV to print and social media and will be launched in the coming months.

Seafood Industry Australia Interim CEO Veronica Papacosta said the campaign would provide a much needed boost to Australia’s seafood industry.


Published since 1978, Ausmarine is the foremost magazine servicing the Australian and New Zealand commercial, military and government marine sectors.