New seafood marketing support program launched in Newfoundland, Canada

Gerry Byrne, Minister of Fisheries, Forestry and Agriculture for Newfoundland and Labrador, has launched a new seafood marketing support program to support global market diversification.

The program will help proponents identify, assess, target and develop new market opportunities in response to tariff threats from the United States and recent tariffs from China. It will support market diversification and reduce reliance on traditional markets while capitalising on new opportunities in domestic and international markets.

Funding is available to licensed Newfoundland and Labrador fish processors, aquaculture companies, seafood marketing firms, industry associations, research and development institutions, fisheries organisations, and development associations.

Funding will be provided through non-repayable contributions to a maximum of CA$100,000 (US$70,000) and a rate of assistance of up to 90 per cent. Program details and applications are available through the Newfoundland and Labrador Government website.

The seafood marketing support program will focus on market information and research; market development planning; adapting products and packaging for new markets; market development activities; and marketing material and promotional tools.

Examples of eligible activities include but are not limited to re-development of packaging for new markets; participation in tradeshows/missions; market research; brand strategy development; advertising; and export development planning.