I am loathe to kick a man, or a company, when he or it is down. However, in the case of Basel, Switzerland-based Viking Cruises, I feel it is necessary to make an exception. Given its appalling recent accident record, Viking Cruises is in dire need of a very powerful “wake up” kick. It needs to very quickly develop a strong safety culture throughout the company. A dramatic overhaul of its general corporate culture would be valuable also.
- Published in Cruise