USA: San Diego-based premier strategic internet presence management firm, Red Door Interactive, will spearhead the new site design and content strategy for Maritime Museum of San Diego.

The focus will be to provide local and national tourists, current members, educational groups, volunteers and the media with a broader experience of the organisation in order to increase sales and new visitors.

The Maritime Museum of San Diego has garnered a reputation for restoring, maintaining and operating numerous historic vessels. The organisation currently has seven ships that are open to the public for tours, including the world’s oldest active vessel, the ‘Star of India’. The museum also offers a wide variety of educational programmes as well as stages public events and allows family sleepovers aboard the ‘Star of India’.

In addition to the site redesign and content strategy, the interaction with visitors will be enhanced by providing an ongoing dialog with visitors through various online channels. A content management tool will also be utilized to more efficiently manage news, events and careers for the museum.  

 “The museum should have an online presence that accurately reflects what is occurring offline,” said Erika Werner, Director of Business Development and Strategic Partnerships.

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